While Steamworks and Shadows: the Web Series is in its release schedule, you may have noticed that we upload to a non-youtube site first, but then we release onto youtube anyway. I am going to give my opinion on what some different sites are best suited for, why I chose to release the way I am with our web series, and give you some steps to making the most out of your uploads.
Even if you read articles written about the subject (including mine), spend some time on different video websites to see what’s already on a particular site. Try to find a mission statement or an About page for the website to see what they are really all about. Though it may seem obvious what a video upload site is all about, it may not be everything.
At first glance, Youtube may seem like the ocean that everyone dumps their crap (and a little gold) into. Vimeo looks like the hipster-snob of video uploads, where many videos look like they came straight out of hollywood. Blip.tv is a niche little corner of the internet where you can discover a web series, if you know blip exists.
Now that we’re past first impressions, let’s look at what they really are. Youtube is a search engine, Vimeo is an ad-less and mostly troll-less environment, and Blip.tv is exposure to the niche market of web series audiences. The truth of it is that all of them (and ones not mentioned) are worth uploading to, no matter your content (exception would be Blip, you have to be making a web series to get on there).
So why do I upload to Blip.tv first, and then others later? Blip.tv has the best monetization program when putting ads on your video. If you are looking to get a little bit of you investment back after creating your film, it’s a good option. You’re not going to make much if you don’t get a lot of views, so your marketing strategy has to be top-game. Unfortunately, marketing your film/video is another article for another time.
Youtube and Vimeo are great places to just get exposure, but you need to make sure your video is formatted properly if you want to get noticed in the ocean of videos out there.
When it comes to video and social media, Youtube dominates the competition for being the most shared. So, if you want exposure, you go to the one with the largest audience. With Youtube, you have to think search engine. Make sure you have a keyword in your title, in your description, and in your tags. Hopefully the keywords you choose are things people are looking for. You can even go to http://www.google.com/trends/explore and enter your keywords to see if it’s a popular search term.
Vimeo might have a smaller audience than youtube, but it’s a different audience. If you don’t want to pay Vimeo to host your video, you’ll need to make sure your film is under 500 MB, or split it up into parts that are under 500 MB. It may be a bit of a hassle, but it could be worth getting noticed in the Vimeo community.